Outlier marketplaces

The outlier marketplaces e.g. airbnb, were born from difficult situations viewed as opportunities.

I love the airbnb story where the founders could not afford the rent in San Francisco. They rented out 3 air mattresses to pay the rent and the idea was born.

Uber had a similar situation. The founders were having trouble hailing a cab in Paris. While they were looking it dawned on them that this would have been so simple had there been an app where they could tap a button and ask for a ride.

In both these examples, the founders converted their difficult situations to opportunities like true founders.

When you are having a rough day, shine your light and find your opportunity in disguise.